The four-day 24th Shantou (Chenghai) International Toy & Gift Fair began on October 23, 2025, at the Shantou International Convention and Exhibition Center.
The exhibition spans 100,000 square meters, attracting 2,000 brands with over 250,000 products from around the world. The event covers the entire industrial chain of the toy industry, including design, manufacturing, and sales, while integrating specialized exhibitions for toy industry IP, supporting accessories, toy machinery, and more.
The fair features dedicated exhibition zones for AI and drones, showcasing products such as smart toys integrated with artificial intelligence and the Internet of Things, as well as high-end models made with new materials and innovative manufacturing techniques. Additionally, to incorporate elements of the 15th National Games, the event has set up a themed zone for "Sports Toys."
During the exhibition, multiple industry forums will be held, covering topics including the building blocks toys industry, trendy toy design, AI, cross-border e-commerce, and industrial policies.
The first 2.5 days of the event will be open primarily to professional buyers, providing efficient and targeted procurement matching services. The remaining 1.5 days will be open to the public, allowing residents to experience the charm of toys.
At the opening ceremony, the Chenghai Toys Association of Shantou, the China Gift & Leisure Products Association, the Light Industry Procurement Committee of the China Association for Promoting UN Procurement, and the Creative Design Committee of the China National Arts and Crafts Society signed a strategic cooperation agreement.
Representatives from overseas buyers, including Thailand's Charoen Pokphand Group (CP Group) and companies from the United States and Mexico, as well as domestic buyers such as Xiexin Toys, Shiji Toys, and Medo Toys, signed agreements with local supplier representatives. The total value of the agreements reached 15.8 billion yuan.
This year's fair is co-hosted by the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, the China Gift & Leisure Products Association, and the Chenghai Toys Association of Shantou.
Photo | Organizing Committee of the Shantou (Chenghai) International Toy & Gift Fair
Editor | Deng Li (intern), Wang Lihan (intern), Huang Qini, James Campion, Shen He
