Zhanjiang's tourism sector saw a boom during the three-day New Year holiday (January 1-3), with 884,800 visitor trips generating approximately 440 million yuan in revenue, official data shows.
Surrounded by the sea on three sides, Zhanjiang is rich in marine resources. It's not just a paradise for seafood lovers with a wide variety of delicious treats, but also a treasure trove of vibrant folk culture. Thanks to the Guangzhou-Zhanjiang High-Speed Railway, visiting Zhanjiang has become more convenient, making it a top choice for vacation and seaside leisure.
The 12th Zhanjiang Seafood Festival (Photo: Deng Qiaoyue)
Enjoying local treats by the seaside is an exceptional experience! The 12th Zhanjiang Seafood Festival, held from December 31, 2025, to January 3, 2026, created a city-wide integrated consumption platform. Boasting four distinctive theme zones, it showcased the full spectrum of Zhanjiang's delicious food—from classic dishes and convenient snacks to cultural exhibitions and fun interactive events.
Citizens experience Stone Dog carving techniques. (Photo: Chen Wen)
Stone Dog Culture is the vibrant essence of Leizhou Culture. The Leizhou stone dogs are historical canine sculptures from the Leizhou Peninsula, blending the locally held tradition of totem worship with various ethnic cultures. Leizhou City, Zhanjiang, has launched a series of themed activities to showcase its unique artistic appeal and contemporary value in diverse ways. Master artisans impressed visitors with their superb craftsmanship during live demonstrations.
Enjoying a concert by the seaside is also an excellent choice. During the holiday, a beach concert was held in Jianghong Town, Suixi County. Local singers, RV enthusiasts, and other participants actively took part in the event, which featured warm and interactive sessions. The event attracted a large number of families and young people, enhancing the area's popularity and directly driving the growth of local catering, accommodation, and retail consumption.
Reporter | Fu Xiaobing
Editor | Wei Shen, James Campion, Shen He
