Sports pulse with boundless energy, arenas ignite with electrifying passion, cities thrum with vibrant life, and stories unfold in dazzling arrays...
Your lens, your narrative, your sharing—these are the most powerful expressions.
This November, Guangdong, Hong Kong, and Macao will co-host the 15th National Games, a historic cross-border sporting spectacle. For the first time, the Games will unfold simultaneously across three dynamic regions, transforming the Greater Bay Area into a carnival of athleticism, from the Pearl River to Victoria Harbour, from the Ruins of St. Paul's to Canton Tower.
Starting now, IP GUANGDONG joins hands with the Press, Broadcasting, and Television Publicity of the Guangdong Organizing Committee of the 15th National Games to launch the "Passionate 15th National Games: CHILL & Awesome" public campaign! Centered on three themes of "Arena Passion," "My National Games Story," and "The 15th National Games Around Me," we invite submissions of photos, videos, designs, and more to amplify the Games' colors with your creativity!
Campaign Theme
Passionate 15th National Games: CHILL & Awesome
Submission Themes
Theme 1: Arena Passion—Capture Every Heart-Pounding Frame
Who says sports are only about winning? Point your lens at the screams, laughter, and tears, all those true moments of passion!
This passion isn't just for the champions crossing the finish line. It's in the rookie's clenched fists and glowing eyes during their debut, the veteran's tender smile toward family in the stands after giving their all, the thunderous "GO!" and high-fives during relays. It's the creative cheers from the "best cheer squads," volunteers' rain-soaked dedication, or even rivals' post-match respectful shoulder taps. Arena passion is a kaleidoscope of sweat, cheers, heartbeats, and smiles!
Grab your gear to shoot/record these electrifying moments:
Meme-worthy scenes: Athletes' "lost control" expressions during spikes, goals, or sprints; crowds' jaw-dropping reactions to epic comebacks; coaches' iconic leaps of joy.
Epic clashes: Swimmers' aquatic duels with poetic grace; ball games' breathtaking teamwork and miracle saves.
Heart-melting moments: Teammates supporting injured athletes; thunderous applause for perseverance; shared glory hugs with family during medal ceremonies.
Crowd highlights: Synchronized stadium waves; creative cheering props (e.g., signs reading "Boss approved leave for this game—worth it!"); kids waving flags from their dads' shoulders.
Unexpected Sidelights: Mascots interacting with fans; coaches' "mysterious" tactical board doodles (if allowed and non-confidential); "animal spectators" crashing the scene (safety first).
Forget the scoreboard and chase the heartbeat! Whether it is awe, tears, laughter, or pure "wow," if it makes your heart race, capture it!
Theme 2: The 15th National Games Around Me—Feel the City's Pulse Beat with Sports
The Games aren't confined to arenas. They're spilling into our streets and daily lives! Capture how the 15th National Games transform your city!
Look! Morning run routes along the Pearl River now feature motivational slogans, corner stores hang mini cheering banners, and subway ads showcase athletes' smiles... Cities are quietly "dressing up" for the grand event. Capture the urban details transformed by the Games and the magical connections between ordinary lives and this grand spectacle!
Examples include:
Urban Playgrounds: Hopscotch art under overpasses; temporary fun sports installations in parks; mini basketball challenges in malls.
Community sports joy: Community fun sports day; office break-time exercise competitions; schoolyard parent-child relays.
Games vibes everywhere: Landmark buildings' facades wrapped in giant murals of mascots "Xi Yang Yang" and "Le Rong Rong" (Joy & Harmony); event posters at airports, high-speed rail stations, communities, and buses; street musicians playing erhu renditions of the Games' theme song.
Sport in daily chatter: Greetings shift from "Have you eaten?" to "Hit your workout today?"; colleagues discussing last night's game highlights instead of gossip.
Keep it real, not grand! A graffito, a poster, and a chat about sports with neighbors, all prove the 15 National Games live among us. Freeze this citywide carnival from your perspective!
Theme 3: My National Games Story—Happiness is the Ultimate Medal
Beyond wins and losses lies a world of unforgettable moments! Whether you've been an athlete, volunteer, staff member, or spectator, share "My National Games Story" and showcase your unique sports memories!
Do you recall the first time you took your parents to a game, and they were more nervous than the athletes? Remember the nights spent staying up late with your best friends to watch live broadcasts, cheering wildly for breathtaking moments? Or that pure joy when you mustered the courage to participate in a community mini-marathon and crossed the finish line? The charm of the National Games lies in how it ignites the fire within everyone, creating countless happy moments worth treasuring!
Dive into your photo albums or video libraries and dig up those:
Sports moments with loved ones: heartwarming family photos of watching games together, embarrassing snapshots of fun competitions, precious videos of your child’s first sports experience.
Serendipitous encounters through sports: new friends met at the courtside, "battle-forged" friendships with fellow fans, and touching memories from volunteer work.
Highlight or hilarious moments of self-challenge: records of achieving a sports goal, "graceful" falls while trying a new sport (safety first!), and satisfying selfies after a sweaty workout.
Treasured National Games memories: tickets from previous National Games, mascot plush toys, athlete autographs, or any keepsake that holds special meaning for you.
Winning and losing are medals for athletes, while happiness and moving moments belong to us all! Share your story, spread the joy, and let the warmth of sports inspire more people!
Selection Criteria for Works:
This event welcomes images, videos, and design works, with the following requirements:
1. Original works with positive content that embody the spirit of sports.
2. Each entry must be accompanied by a brief introduction (≤100 words).
3. Formats: Images or design works: JPG, JPEG, PNG, BMP (minimum resolution: 1920×1080 for images or videos; 1280×720 for design works).
Videos: MP4, MOV, MKV, AVI (maximum file size: 8GB).
Timeline
From now until November 30, 2025
Participation Methods
Method 1: Log in to www.ipguangdong.cn, register, and upload your work. When uploading, select [Join the event] - [Passionate 15th National Games: CHILL & Awesome] or submit directly via the event solicitation page, which will be considered as default participation.
Method 2: Log in to the South APP, click Visual at the bottom to enter the IP GUANGDONG channel, and click the Upload on the "Passionate 15th National Games: CHILL & Awesome" page. Register to upload your work.
Selection Rules
1. Starting from September 2025, the organizer will host a monthly selection event with different topics. A judging panel comprising the Press, Broadcasting, and Television Publicity of the Guangdong Organizing Committee of the 15th National Games and experts will evaluate works based on their content quality (including but not limited to depth, values, and creativity), dissemination effect, and social impact. Prizes include tickets to the 15th National Games, related cultural and creative products, and cash prizes.
2. Outstanding works will have the opportunity to be featured on the official website of the 15th National Games; the IP GUANGDONG official website, its WeChat official account, video account, overseas social media accounts; the "Guangdong Fabu" WeChat official account, video account, Weibo; South, and other major media platforms across the province.
3. Top contributors will be given priority to participate in relevant exhibitions held by the Publicity Department of the Guangdong Provincial Party Committee, the Information Office of the People's Government of Guangdong Province, the Press, Broadcasting, and Television Publicity of the Guangdong Organizing Committee of the 15th National Games, other official institutions in Guangdong, as well as South and IP GUANGDONG, to showcase their works.
Participation Notes
1. This solicitation welcomes everyone to disseminate and publish their works on multiple platforms. For works that have already been published on other platforms and achieved high dissemination effects, please provide remarks when uploading to IP GUANGDONG. The organizer will refer to the dissemination data when evaluating the works.
2. Participants must guarantee the originality of their works, ensuring that they are independently created and do not violate any laws or regulations or infringe upon the intellectual property rights or other legitimate rights and interests of any third party (including portrait rights, reputation rights, privacy rights, name rights, etc.). Any disputes or lawsuits arising from works that violate laws, regulations, or infringe upon the rights of others shall be the responsibility of the participants and have no relation to the organizer.
3. Please do not add watermarks to the solicited works. All works must retain their original materials. If disputes arise over intellectual property rights, such as copyright, and the original materials cannot be provided as proof, IP GUANGDONG and related platforms will remove the solicited works.
4. For all solicited works, participants acknowledge and agree that once they confirm the upload of their works, the organizer may use the works for non-commercial purposes through various means, such as publication, exhibition (online or offline), and online promotion, by itself or by authorizing a third party (including but not limited to TV stations, mobile TV, network TV, websites, or other media), without the need to pay any additional fees.
5. Works used for publicity and display during the solicitation period do not represent the final selection results.
6. Users should carefully read the announcement before submitting their work. By submitting work, users are deemed to have fully understood and accepted all the contents of this announcement.
7. The final interpretation right of this event, within the scope of legal provisions, belongs to the organizer.
