The Huajuhong Impression Hall officially opened in Guangzhou on September 28, establishing a new platform for this traditional medicine to expand its reach from its hometown of Huazhou, Maoming, into the Guangdong-Hong Kong-Macao Greater Bay Area and global markets.
Guests tour the newly opened Huajuhong Impression Hall.
Located within the Guangdong Regional Cooperation Consumption Assistance Products Trading Center, the hall showcases Huajuhong, a geographic indication-protected ingredient recognized for its dual use in medicine and food. Huazhou City has developed over 200 innovative products, building a robust industry with an annual output value exceeding 11.5 billion yuan and creating a model for rural revitalization through specialty agriculture.
The facility offers immersive cultural experiences, including tea tasting and demonstrations of intangible cultural heritage techniques. Complementing this launch, Huajuhong products have been introduced at 15 Guangzhou metro stations, effectively connecting this local treasure with a broad consumer market.
Reporter & Photo: Yang Jianxiong
Editor: Wei Shen, James Campion, Shen He
