Shanwei's gold, silver, and jewelry industry took center stage at the 2026 China (Guangzhou) Cross-Border E-Commerce Fair (CCEF) that opened in Guangzhou on June 16, highlighting Shanwei's growing role in global trade and digital commerce.
Fourteen leading local enterprises from Shanwei showcased a wide range of products, including gemstone crafts, crystal accessories, and pearl and gemstone jewelry at the three-day fair.
Shanwei's involvement underscored the strength of its well-established jewelry manufacturing industry. Haifeng County has developed a comprehensive industrial chain for gold, silver, and jewelry processing, which includes a large network of processing enterprises and supporting businesses. Products from the cluster are exported to nearly 200 countries and regions worldwide.
Companies taking part in the fair expressed confidence that the fair, along with cross-border e-commerce platforms, would help further raise the profile of the Shanwei Jewelry brand in international markets. The event also provided an important platform for Shanwei to accelerate the upgrading of its traditional specialty industries and expand its global footprint.
The fair attracted numerous buyers who engaged in product demonstrations and business discussions, and explored potential opportunities for cooperation.
Focusing on the digital transformation of foreign trade, it brought together representatives from various RCEP member countries, as well as industrial clusters, platform companies, service providers, and supply chain enterprises from across China.
Covering more than 50,000 square meters, this year's fair saw significant growth in overall scale, the number of exhibitors, and the number of booths compared to the previous edition.
Text | Zhang Xuanzhen (intern), Liu Lingzhi
Photo | CCEF
