A model showcases a new design by Foshan-based intimate apparel brand Platane Life. [Photo provided to chinadaily.com.cn]
Platane Life, a Foshan-based intimate apparel brand, marked its 10th anniversary with a celebration and the launch of its 2027 Spring-Summer collection on September 12 in Foshan, Guangdong province. The event attracted industry association leaders, local government representatives, business partners, and franchisees from across the country.
An emerging player in Foshan's billion-dollar lingerie sector—which features a complete industrial chain and more than 900 enterprises—Platane Life has grown over the past decade into an integrated company spanning design, research and development, marketing, production, and service.
As it enters its second decade, the brand announced a strategic shift from pure production and sales toward stronger brand building, store upgrades, and broader market expansion.
Foshan-based intimate apparel brand Platane Life announces its global strategy at its 10th anniversary celebration. [Photo provided to chinadaily.com.cn]
A centerpiece of the celebration was the unveiling of the company's global strategy. "For ten years we have believed that intimate wear is not a product, but a tenderness," the brand stated. "As we step onto the global stage, we carry the same promise: comfort as foundation, beauty for everyone, and warmth in every stitch."
Liu Jianxin, general manager of Platane Life, outlined plans to use Japan as a strategic base for East and Southeast Asian markets while expanding into North America to serve Chinese consumers there. Overseas operations, he said, will form a second growth curve for the brand.
Rooted in user-centric design, aesthetic innovation, and sustainable craftsmanship, Platane Life positions itself beyond conventional lingerie. Its philosophy—"Breathe in romance, where nature meets elegance"—emphasizes caring for every body and healing every mood.
Platane Life marks its 10th anniversary with a celebration and the launch of its 2027 Spring-Summer collection in Foshan, Guangdong province, on September 12, 2026. [Photo provided to chinadaily.com.cn]
The brand blends Eastern subtle elegance with French free romance, aiming to deliver zero-restraint comfort through ergonomic design, skin-friendly fabrics, and inclusive sizing.
The company notes that the global intimate apparel market is shifting from pure function toward emotional value, driven by demand for body-centric comfort, aesthetic inclusivity across diverse body types, and sustainable materials and production.
Looking ahead, the brand pledges to remain user-focused while deepening East-West aesthetic integration and sustainable practices, bringing warm, inclusive intimate apparel to consumers worldwide.
Liu Jianxin, general manager of Platane Life [Photo provided to chinadaily.com.cn]
