Guangzhou unveiled new measures on September 15, 2026, at a promotion event for overseas warehouses serving cross-border e-commerce, as the city seeks to strengthen logistics services and support local businesses expanding into global markets.
According to official data, the city's overseas warehouse network now covers 31 countries and regions, with a total floor space exceeding 1.3 million square meters, and cross-border e-commerce exports through these warehouses topped 9 billion yuan (about USD 1.26 billion) in the first seven months of 2026, up 30-fold year on year.
The event brought together more than 200 representatives from government departments, industry associations, overseas warehouse operators and cross-border e-commerce companies to discuss overseas warehouse development, logistics services and market expansion.
The city will also promote the "pre-positioned cargo" model and introduce measures to simplify export procedures and speed up tax-related services for overseas warehouse shipments. Under the model, goods can be shipped to overseas warehouses before being sold to customers. Guangzhou said it would work with customs, tax and foreign-exchange authorities to further streamline related services.
The event also featured the launch of Guangzhou's global overseas warehouse network, cooperation agreements between logistics and overseas warehouse companies, and a business matchmaking session connecting e-commerce businesses with service providers.
Industry representatives shared practical experience on overseas fulfillment in Europe, North America and Latin America, covering warehouse selection, last-mile delivery, inventory management, returns and regulatory compliance.
Roman Maria Koidl, founder and CEO of German tax technology company eClear AG, highlighted Guangzhou's strong potential in cross-border e-commerce and its growing links with the European market. eClear provides automated VAT and customs compliance services for cross-border e-commerce, helping online sellers navigate different tax rates, product classifications and customs requirements across European markets.
Koidl said Guangzhou's concentration of manufacturers, e-commerce businesses and logistics providers gives the city a strong foundation for building efficient supply chains linking to Europe. He also pointed to the potential for closer cooperation between Guangzhou businesses and European service providers as cross-border trade continues to grow.
He said digital technologies, including AI, can further improve the efficiency of customs and tax processes by automating product classification and VAT coding.
At the event, the city also announced plans to organize at least 20 warehouse-resource matchmaking events a year and reduce costs for small and medium-sized businesses that use overseas warehouses, with a business matchmaking area allowing cross-border e-commerce companies to discuss warehouse capacity, delivery needs and market-specific logistics solutions with service providers.
Reporter | Zeng Xiangxing
Photos | Zeng Xiangxing
