The packaging for many international beauty brands seen on dressing tables around the world may well come from Shenzhen Beauty Star Co., Ltd., a manufacturer in Longgang, Shenzhen.
Beauty Star is a leading Chinese manufacturer of plastic packaging for cosmetics. Its clients include major global brands such as P&G, L'Oréal, Estée Lauder and Shiseido. In the first half of 2026, its high-performance composite plastic packaging tubes were recognized as a Guangdong provincial manufacturing single-champion product.
In October, Guangdong held a provincial conference on advanced manufacturing, setting out a development path focused on smarter, greener and more integrated industries. Beauty Star has been working in this direction for years, building its cosmetics packaging business on technological innovation and green manufacturing.
Beauty Star was founded in 1984. Its Shenzhen production base began full-scale operations in 2011 and has a monthly production capacity of about 15 million tubes. This ability to deliver large volumes consistently is one of the qualities valued by international brands. The company joined SK-II's supply chain in 2006 and has evolved from contract manufacturing to joint development. It now also proactively offers brands innovative solutions.
Brands collect used packaging and send it back to Beauty Star, where a post-consumer recycled (PCR) line turns it into pellets that re-enter production. Recycled plastic also goes into wood-plastic composite desks and chairs, with more than 600 sets donated to primary schools supported by the Hope Project. Green development is central to the company's competitiveness: in 2023, Beauty Star was named a National-level Green Factory by the Ministry of Industry and Information Technology of China.
Beauty Star has been expanding into overseas markets for nearly 30 years: international clients account for about 80 percent of its customer base. Europe is its largest overseas market, followed by the United States, while Southeast Asia is emerging as a new growth market. The company has built a base in Bangkok to serve the region and has partnered with Indonesian beauty company Paragon.
Beauty Star has been based in Longgang for more than a decade. A company executive said Longgang is a major hub for cross-border e-commerce in Shenzhen, and that Beauty Star hopes to work more closely with the sector and use the quality-control expertise it has built up serving international brands to support domestic brands.
From a workshop in Shenzhen, this supply chain reaches beauty markets around the world, offering a glimpse of how "Made in Longgang" is becoming part of the global cosmetics industry.
Author | Zhang Siyu
Photos | Shenzhen Beauty Star Co., Ltd.
