A sub-forum on high-quality agricultural products was held on March 14 at the Guangzhou Baiyun International Convention Center as part of the 2026 Guangdong 3·15 Consumer Rights and Anti-Counterfeiting Forum.
The event brought together government officials, industry experts, and business representatives to discuss branding, standardization, and industrial upgrading of premium farm produce. Key topics included the genetic resource protection of Qingyuan Chicken, agricultural technology innovation, and the development of standardized production systems.
During the forum, leading research institutions, including the Chinese Academy of Agricultural Sciences, the Guangdong Academy of Agricultural Sciences, and other partners, signed cooperation agreements with TINOO's Group to promote technological innovation in high-quality livestock breeding and accelerate the commercialization of research outcomes.
Exhibition areas featuring Qingyuan Chicken culture, product standards education and tasting sessions were also set up to enhance public awareness of quality benchmarks.
Qingyuan Chicken, a specialty product of Qingyuan City, Guangdong Province, holds China's National Geographic Indication Product status. Known for its low production volume and an extended rearing period of 130-160 days, the chicken develops moderate intramuscular fat deposits, resulting in its characteristic tender and flavorful meat.
According to TINOO's Group, the company has been supplying the Hong Kong market since 2018, currently serving over 200 supermarket channels and covering mainstream retail terminals, with an annual export volume reaching approximately 50 million yuan.
Leveraging its extensive experience in supplying Hong Kong and its International Halal certification, the company is accelerating cooked food export certification for Singapore. This initiative aims to penetrate the Southeast Asian market with high-standard prepared foods, serving consumers across Southeast Asia and the broader Asia-Pacific region.
Reporter & Photo | Chen Jinxia
