Stocking up for Chinese New Year in Guangdong's local markets

As the Chinese New Year approaches, the rhythm of festive shopping in Guangdong is picking up pace. From flowers and decorations to traditional desserts and seasonal treats, some of the most authentic festive flavors can be found in long-loved local markets and neighborhood streets.

With the festive vibes in full swing, many of these local specialties are also being highlighted through the ongoing "Guangdong Goods Global Reach" campaign.

Yide Road, Guangzhou (一德路)

Known as one of Guangzhou's most bustling streets for Chinese New Year shopping, Yide Road is lined with stalls selling couplets, auspicious characters, festive decorations, and snacks. Red lanterns and paper couplets fill the street as shoppers browse shoulder to shoulder.

(Photo: Nanfang Daily)

Yide Road is also widely known as one of the city's major hubs for dried seafood. The area is home to around 200 specialty shops and five large indoor wholesale markets, offering products such as abalone, shrimp, scallops, seashells and sea cucumbers—ingredients many local families stock up on for soups and Chinese New Year reunion dinners.

(Photo: Guangzhou Yuexiu Fabu)

Address: Yide Road, Renmin Sub-district, Yuexiu District, Guangzhou (广州市越秀区人民街道一德路)

More Chinese New Year shopping spots in Guangzhou: Jiangnan Lilang Market (江楠荔塱市场), Jiangnan Fruit Wholesale Market (江南水果批发市场), Lingnan Flower Market (岭南花卉市场), Dongcheng Market (东城市场), Qinghe Market (清河市场), flower fairs across the city, etc.

Sungang Stationery, Toys and Gifts Wholesale Market, Shenzhen (笋岗文具玩具礼品城)

Sungang Stationery, Toys and Gifts Wholesale Market is one of Shenzhen's most popular destinations for Chinese New Year decorations. The complex offers far more than stationery and toys—lanterns, window stickers, couplets, Chinese knots and festive lights fill the entire building. The nearby clothing wholesale center offers New Year outfits, while surrounding food markets provide snacks and festive treats, making shopping especially convenient.

(Photo: Luohu Fabu)

Address: Floors 1-4, No. 2011 Bao'an North Road, Luohu District, Shenzhen (深圳市罗湖区宝安北路2011号1–4楼)

More Chinese New Year shopping spots in Shenzhen: Futian Agricultural Products Wholesale Market (福田农产品批发市场), HiGreen Agricultural Products Wholesale Market (海吉星农批市场), Zijingcheng Food Trading Center (紫荆城食品交易中心), Shangchuan Wholesale Market (上川批发市场), Nanmao Market (南贸市场), Zhongying Street (中英街), flower fairs, etc.

Kuaizi Road, Foshan (快子路)

Kuaizi Road near Foshan's Zumiao area transforms into a sea of red. The street is famous for Fai Chun—handwritten festive couplets and blessing phrases traditionally brushed on red paper. Browsing and choosing a few pieces of calligraphy here has long been a festival ritual for local families.

(Photo: Foshan Fabu)

Just across the street, Songfeng Road also dresses up for the season, with lanterns, paper cuttings and festive ornaments. Its flower fair will open from February 12 to 16, offering plants and blooms to complete the festive atmosphere.

(Photo: Foshan Fabu)

Address: Kuaizi Road, Chancheng District, Foshan (佛山市禅城区快子路)

More Chinese New Year shopping spots in Foshan: Houjin Comprehensive Wholesale Market (厚金综合批发市场), Zhongnan Agricultural Products Market, Huangqiu Aquatic Products Trading Market (环球水产交易市场), flower fairs, etc.

Shagangxu Market, Zhongshan (沙岗墟市场)

Shagangxu is one of Zhongshan's most traditional markets, and it becomes a vivid showcase of festive life during the Chinese New Year. Red decorations, lanterns and ornaments related to the Chinese zodiac line the stalls, while roasted nuts, dried fruits, and classic Cantonese sweets fill the air with aromas.

(Photo: Zhongshan Municipal Culture, Radio, Television, Tourism and Sports Bureau)

From February 7 to 16, the Shagangxu Flower Fair will open in the eastern area, bringing together flowers, potted plants, folk decorations and traditional snacks. Don't miss out!

Address: Shagangxu, Dongqu Sub-district, Shiqi District, Zhongshan (中山市石岐区东区街道沙岗墟)

More Chinese New Year shopping spots in Zhongshan: Zhongshan Agricultural Products Trading Center (中山农产品交易中心), Minzhong Market (民众市场), flower fairs, etc.

Xingfu Road, Zhuhai (幸福路)

Xingfu Road has long been a favorite place for local residents preparing for the Chinese New Year. Normally known for snacks, toys and stationery, the street turns festive as red lanterns, couplets and decorations fill every corner. From January 24 to February 16, the 2026 Shishan Xingfu Road Chinese New Year Goods Festival brings traditional couplets, zodiac-themed ornaments, candies and festive flowers to the street, refreshing this long-loved neighborhood with holiday vibes.

(Photo: Zhuhai Municipal Culture, Radio, Television, Tourism and Sports Bureau)

Address: Xingfu Road, Xiangzhou District, Zhuhai (珠海市香洲区幸福路)

More Chinese New Year shopping spots in Zhuhai: Guide to Zhuhai's 2026 Spring Festival flower fairs and new year goods markets

Erma Lu Wholesale Market, Zhaoqing (二马路批发市场)

Erma Lu Wholesale Market is one of Zhaoqing's best-known places for Chinese New Year shopping. From dried goods and cured meats to candies, red envelopes and couplets, the market offers a wide selection in one stop. Don't forget to try Zhaoqing guozheng zongzi, a local specialty made with glutinous rice, mung beans and pork, wrapped in leaves and slow-cooked—a traditional flavor many families associate with the Chinese New Year season.