Renowned American animation director and storyboard artist Phil Nibelink shared his insights on the vibrant animation industry during the 15th China International Animation Copyright Fair in Dongguan City, which is ongoing from August 8 to 11. This marks Nibelink's first visit to the fair.
Phil Nibelink is skilled in traditional hand-drawn animation and is capable of independently handling the entire production process of a feature film. He spent a decade at Disney, contributing to the character design and animation of several classic films, and also served as a director at Amblimation, the animation company founded by Steven Spielberg.
"I'm literally loving all the creativity," Nibelink expressed, highlighting the diverse array of art toys and intellectual properties on display. The event not only attracts local talent but also fosters international cooperation, bringing together creators from around the globe. Nibelink noted, "There's so much international cooperation with many countries around the world. China is trying to reach out and partner with people globally, and I think it's fantastic."
As Nibelink observed, China's animation industry is rapidly evolving, gaining recognition for its unique storytelling and artistic flair. "The products coming out of China are not just well-crafted but also resonate with audiences globally," he added. "It's exciting to see how the industry is growing and becoming more competitive." This growth reflects a broader trend where Chinese creators are increasingly making their mark on the international stage.
One of the standout features for Nibelink was the emphasis on cute characters in the art toys showcased at the fair. "The products coming out of Dongguan are fantastic," he remarked. This focus on charming designs contrasts with other festivals he has attended, where superhero figures dominate the scene. "They're so cute and beautiful, and I think they appeal to everyone around the world," he added.
Nibelink emphasized the creative potential of this burgeoning industry, noting that the use of AI in animation is promising. "AI is really taking off in China," he stated. He believes that AI can facilitate the creation of imaginative and intricate designs that were previously unattainable.
Reporter: Xie Maishi
Photo: Nanfang Plus
Editor: Huang Qini, James, Shen He
