The 33rd Guangzhou Fair is underway at the China Import and Export Fair Complex from August 22 to 24. A standout event was the "Amazing Qinghai · Ecological Brand" showcase, spotlighting 86 top brands across four key sectors from northwest China's Qinghai Province: salt lake resources, clean energy, eco-tourism, and organic agriculture and livestock.
Housed in a spacious 1,900-square-meter custom pavilion, the Qinghai exhibition became a major attraction at the fair. Visitors were drawn in by the savory broth and tender meat of Qinghai hand-pulled noodles, captivated by the vivid colors and intricate details of Regong Thangka art, and inspired by vibrant intangible cultural heritage performances that showcased the region's rich ethnic and cultural identity.
At the opening day ceremony—featuring cultural performances and promotional presentations—six Qinghai companies signed letters of intent with partners, securing nearly 200 million yuan in preliminary deals.
The province's specialty products and cuisine attracted over 300 international and domestic guests, buyers, and nearly 10,000 visitors.
The promotion highlighted dozens of events—from brand presentations and signing ceremonies to product tastings, cultural exhibitions, and guided tours—providing Guangzhou businesses and residents with an immersive experience of Qinghai's unique charm.
Reporter | Huang Chuxuan
Photo | Su Yunhua, Cao Rui (intern)
Editor | Liu Lingzhi, James Campion, Shen He
