On August 2, the 2025 Greater Bay Area (Guangdong) Intangible Cultural Heritage (ICH) Brand Event officially kicked off at Guangzhou's Bai'etan Greater Bay Area Art Center. Approximately 120 intangible cultural heritage brands and related enterprises from Guangdong, Hong Kong, and Macao took part.
The 2025 Greater Bay Area (Guangdong) Creativity Exhibition for Intangible Cultural Heritage Brands, under the theme "Vitality of Intangible Cultural Heritage," featured 87 ICH brands, around 100 intangible heritage items, and over 200 heritage exhibits. Divided into five thematic chapters, the exhibition highlighted the charm of Guangdong's intangible cultural heritage. The 2025 Greater Bay Area (Guangdong) Intangible Cultural Heritage Brand Fashion Night attracted 22 heritage apparel brands across Guangdong, Hong Kong, and Macao, collectively showcasing a selection of innovatively designed and produced intangible cultural heritage clothing and accessories.
Video editor | Deng Yingheng
Editor | Zheng Yiling (intern), Huang Qini, James, Shen He
