The world's largest fragrance museum opened on July 10 in Baiyun District, the heart of China's billion-dollar beauty industry in Guangdong's capital, Guangzhou.
Spanning 7,000 square meters, the 5-story museum is a multi-sensory universe where history, technology, and nature create an intricate fragrant experience.
The museum showcases over 300 aromas from different civilizations over more than 5,000 years of history. It includes a synesthesia exhibition hall that allows you to see, touch, taste, and smell fragrances through 50 interactive devices. Visitors can dive into the signature scents of the world's most eminent perfumers, such as Calice Becker, or enjoy the pure, natural fragrances in the Aromatic Garden, which features 31 fragrant plantations. The tour is digitized; visitors swipe a chip to smell from a machine and rate each scent, enabling a personalized scent report to be generated at the end of the tour. A self-made perfume workshop culminates the journey by allowing visitors to craft their own bespoke perfume.
Follow the reporter's lens on this journey.
Reporter | Huang Xinyi
Video | Liang Zijian
Editor | Hu Nan, James, Shen He
